Our Mission:

At Mission B, we create and provide healthy, effective skin care and wellness products designed to improve the skin and enhance holistic health, as well as improve the overall lifestyles of our clients by example and education.

Our company philosophy:

Our goal is simple, to provide quality and healthy products to our loyal customers who believe in better beauty products and brands. We curate a number of brands focused on cruelty free, vegan, gluten free, no toxins, no parabens, organic, eco-friendly and all-natural beauty products.

Mission B is prepared to become a trailblazer in natural, honest, transparent and committed to integrity and ethical manufacturing practices for the brands we carry and create ourselves. We use sustainable and 100% recyclable packaging products whenever possible and our Mission B products are all natural, cruelty free and vegan. When a customer purchases one of our Mission B makeup brushes, a portion of the proceeds go the Humane Society to join the fight to stop animal cruelty.

Be sure to follow us on Facebook, Twitter and Instagram to keep up our passion for clean, organic, wellness lifestyle within the beauty world. Be sure to share your beauty stories with us! We want to hear from our customers and how our products have changed your beauty routine, because we believe there is a need for Mission B to provide people with clean, trustworthy, effective skincare and we're passionate about providing it! 

About Us:

My name is Danielle Fried. I am a 29 year old New Yorker living with my husband, David and rescue pup, Bruce. Since moving to New York City in 2009 I very quickly noticed a change in my skin. I attribute this change to the air pollution, stress of working and the beauty products I was using. I developed chronic cystic acne in my late twenties. I wanted to get to the bottom of what was causing this issue. I tried to cut out dairy, I washed my face three times a day, I stopped using moisturizer and only used serums. Unfortunately, my home remedies did not work. Finally, I went to two different dermatologist’s, both of whom advised prescription drugs for my cystic acne. 

Instead, I went home, threw out my makeup and daily moisturizer and completely changed my beauty routine. I researched chemical free serums, organic moisturizers and vegan and paraben free makeup. I became quickly intrigued and wanted to fill the gap in the beauty industry. I researched the top vegan, cruelty free, eco friendly, all natural and organic beauty brands. I tested a number of products and realized very quickly that my skin was transformed from changing my beauty routine to all natural products. 

After that, Mission B was formed.